In the book Vintage Perfumes from 2015 by Jan Moran the fragrance Acqua di Parma is described like this: “Imagine yourself in the 1950’s, in dark sunglasses, taking a stroll overlooking the magical Italian coast. That’s Acqua di Parma. Acqua di Parma Colonia, literally translated as “water of Parma” is a citrus cologne with lavender overtones and a rosy heart.”
Acqua di Parma Colonia Eau de Cologne is the pure essence of Italy. If you’ve ever visited Italy, chances are you’ve met people carrying this timeless scent. Colonia was the first fragrance from Acqua di Parma and was launched in 1916. In the beginning it was used to perfume gentlemen’s handkerchiefs, but eventually it became a real symbol of Italian chic among American and European celebrities in the pre-war (1930’s) and post-war (1950’s) years.
Style icons like Cary Grant, Gregory Peck and Audrey Hepburn were among the passionate admirers of Colonia. Other famous wearers of Acqua di Parma Colonia is/were Isabella Rossellini, David Niven, Ava Gardner, Sandra Bullock, Kate Moss, Sharon Stone, Woody Allen and Jude Law.
With prominent wearers like these Acqua di Parma grew from a small factory, into a prominent house with a wide range of distribution. Nowadays the perfume house has over 50 different perfume in it’s range.
But Acqua di Parma Colonia will always be the inimitable scent, that goes on unchanged from generation to generation.
Grand Hotel in Stockholm is the only hotel that I’ve visited that has the wonderful scent of Acqua di Parma Colonia available for their guests. The bottle in the front is my own, though.