New collection from HIROMI ASAI was presented at Pitti Uomo

Jacket British Style, Made of Kimono Silk Stextile, HIROMI ASAI 19AW Collection

New York fashion brand, HIROMI ASAI, presented 2019-20 Autumn/Winter men’s collection “Savile Row” at Pitti Uomo in Florence, Italy. This collection features the traditional British suits and jackets impregnated with modern tastes, all made of Kimono textiles, woven and dyed in Japan.

HIROMI ASAI develops new textile suitable for suits and jackets with craftsmen in Japan, who usually manufacture textiles for Kimono by traditional techniques. HIROMI ASAI would like to propose “slow fashion and slow lifestyle” with sophisticated design and comfort though this 2019-20 Autumn/Winter collection.

HIROMI ASAI 2019-20 Autumn/Winter collection features British-styled jackets and double-breasted suits. The double-breasted suits made of Kimono silk textiles look formal, but stylish with the outstanding character of Kimono silk textiles. The Jackets are created in collaboration with one of the Japanese greatest authorities on handmade bespoke, Mr. Teruo Hirokawa, whose works were provided to the British Royal Families. Japanese Kimono silk textiles manufactured by traditional craftsmanship and British traditional bespoke style are beautifully integrated in the collection.

We have always been challenging new to revive the essence of Japanese Kimono for modern fashion. We presented premium cotton shirts and jackets for the last season, while we are focusing on more formal British style for this season.  I am honored to work with Mr. Hirokawa for completing this wonderful collection. The year 2019 is going to be a major turning point on our brand. We are planning to return to the runway during New York Fashion Week in September, Ms. Asai, a designer of HIROMI ASAI said.

Tailoring by Mr. Hirokawa, HIROMI ASAI 19AW Collection.

After the presentation at Pitti Uomo, HIROMI ASAI 2019-20 Autumn/Winter collection appears at Flying Solo in SoHo, New York during New York Fashion Week in February, 2019.

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